It is early 2015 & as per the marketing pundits - ‘content promotion’ is still going to be the major focus. But are you prepared together with your content plan for the year 2015? With every brand generating content on day to day basis, standing out is a challenge. This is where we have to take lots of inspiration from the creative industry, where the actual contents are produced - movies & TV series. They produce high quality content every year & manage to pull it off. In the event you listen to nice film directors about their methods, they would basically say that "the story was worth telling". Well, That’s the key
Give your brand a brand spanking new point of view. So what is that secret ingredient for content marketing?
You may understand your audience’s requirement, have content writers, designers and all the resources you require - even then you fail? The prime reason is the ‘Honesty’. While creating a content in the event if you are not honest about it, the audience will basically recognize it. A piece of nice and honest content is what everyone is looking for, as a brand it's your duty to provide that content. Do not be dillusioned by different techniques and methods, basically say what you need to with dignity. There is no way why audience would not read your story and connect. With honesty comes passion, both together can help your brand generate scalable content. This is why usergenerated contents are powerful because they are written with genuine feeling and passion.
The satisfaction of making a nice content itself will drive you & keep you going for a long. In content marketing, patience is very important. Not everyone is going to know about your content the minute you publish them, it takes time. Hence in case you keep producing authentic content & actively pursue platforms to promote them, you will finally find the place of adulation which you are looking for. Lots of brands cease due to disappointment & move on to different strategy - which is a bad practice.
Author : Harsh Asthana
(Harsh is a digital marketing and brand consultant)
Give your brand a brand spanking new point of view. So what is that secret ingredient for content marketing?
You may understand your audience’s requirement, have content writers, designers and all the resources you require - even then you fail? The prime reason is the ‘Honesty’. While creating a content in the event if you are not honest about it, the audience will basically recognize it. A piece of nice and honest content is what everyone is looking for, as a brand it's your duty to provide that content. Do not be dillusioned by different techniques and methods, basically say what you need to with dignity. There is no way why audience would not read your story and connect. With honesty comes passion, both together can help your brand generate scalable content. This is why usergenerated contents are powerful because they are written with genuine feeling and passion.
The satisfaction of making a nice content itself will drive you & keep you going for a long. In content marketing, patience is very important. Not everyone is going to know about your content the minute you publish them, it takes time. Hence in case you keep producing authentic content & actively pursue platforms to promote them, you will finally find the place of adulation which you are looking for. Lots of brands cease due to disappointment & move on to different strategy - which is a bad practice.
Author : Harsh Asthana(Harsh is a digital marketing and brand consultant)
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